Keeping connected and engaged with your clients during the COVID-19 lockdown is proving to be one of the biggest challenges personal trainers are facing right now. Many of us are managing to work around these testing circumstances by transitioning our training sessions to online platforms, such as Zoom.
But what about clients who don’t like the idea of training virtually or are unable to do so due to their individual circumstances? How do we keep connected with, and stay relevant to them?
Here are some ideas on how to continue delivering value to your clients to keep them both connected with you and engaged with their health and fitness during lockdown.
Contact your clients individually
The simplest thing you can do is call your clients. Don’t look to necessarily get anything out of this. The aim is to connect with them on a personal level. Ask how they’re doing and what you can do to help them with their health and fitness.
Come from a place of empathy. Maybe it’s a virtual session or just a quick phone check-in once a week. Whatever it may be, be ready to meet your client where they are right now.
Book them in for a call once a week
If your client indicates that a weekly check-in might work best, why not make it a friendly obligation? Perhaps discuss the idea of agreeing a set time when you can both connect on a weekly basis to chat about their health and fitness. This can help to create a sense of accountability, which I’m sure your clients will have missed during the break from regular training sessions.
Add your clients as friends on Facebook
The majority, if not all, of your clients will be on Facebook. Some trainers don’t feel comfortable adding their clients as friends on Facebook, but I think it’s a great move, provided you keep your page clean of anything that might cause your clients to question your personal or professional integrity. I’ve found it to be a great way of furthering my relationship with clients, and anything that helps you do that is worth considering in my book.
Create a private Facebook group
How about creating a private group for your clients where you can share relevant articles, videos and your own personal insights? Besides being a simple and convenient platform for you to share valuable content with your clients, it will also help to build a sense of community across your client base.
Send them weekly video tips
Building on the previous point, you could record short, three- to five-minute videos of yourself speaking about a particular topic. Here are some ideas:
- Resistance training exercises clients can do at home with minimal or no equipment
- Nutritional strategies clients can implement while having limited food options available
- Tips on managing stress and mental health while being isolated at home for long periods
You could put together a series of short videos and send them out once a week to your clients, encouraging them to forward them to friends and family. This is a great way to deliver an exceptional amount of value while keeping your messaging personal and relevant to your specific client base.
Send a weekly email newsletter
You probably have a ton of email addresses stored on your computer, for both active and non-active clients, so why not create a simple email newsletter that curates the top articles of the week on training, nutrition and general health?
There are numerous email marketing platforms, such as Mailchimp, Sendicate and MailerLite, that offer free introductory plans. Most are easy to set up and offer video tutorials on how to import the email contacts you already have.
There’s no doubt that the current circumstances have made it harder than ever to connect with those we seek to serve. Going the extra mile, by being creative in how you stay connected and engaged with your clients, will help you forge stronger relationships and put you in a prime position to hit the ground running when life returns to normal.
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