James McDonald
Browsing Category
Selling
5 posts
10 Steps to Better Complimentary Sessions
Congratulations! You’ve done the hard part of chatting with that new member in the gym, learning about their training goals, and successfully persuading them to meet with you for a…
Should You Offer Complimentary Training to Prospective Clients?
There seems to be a never ending debate among personal trainers as to whether or not they should give complimentary sessions to prospective clients. Listening to some of the concerns…
Features vs Benefits: Why You Need to Know the Difference
“A winning sales strategy doesn’t just involve working out how to sell more of what you make. A better plan is to understand what people really value and then to…
Prospecting on the Gym Floor: Six Steps to Success
As a personal trainer, it is essential to be continually replenishing your client base. No client, no matter how loyal, will stay with you forever—and most clients will go through…
Get More Clients By Asking Better Questions
It is fundamentally important that all personal trainers have the ability to sell effectively. Most articles on teaching personal trainers how to sell better focus on areas such as closing…
