James McDonald
Browsing Category
Mindset
6 posts
How to Manage Objections When Selling Personal Training
We’ve all been there. You’ve put time, emotional energy and commitment into working with a prospective client. You’ve started the process of building rapport and learning the client’s training goals…
How to Nail Your Initial Interview With a New Client
The initial interview with your prospect is critical. Get the relationship started on the right foot and you cement your position as a trusted advisor and the solution to their…
The #1 Secret to Longevity in the Fitness Industry
Jenny Rearick
Seth Godin recently posted an article on his blog entitled The Travel Agent’s Problem. The premise of the article is that a travel agent’s job is founded on information scarcity. Travel…
How to Approach People on the Floor Without Fear
You know you should be getting out onto the gym floor to find more clients, but let me guess, you choose not to because you’re either afraid of getting rejected…
Constant Self-Improvement: Adopting The Kaizen Approach
Started in Japan at the end of World War II, the Kaizen approach was a philosophy adopted by Japanese manufacturers to improve their business practices and efficiency. The word ‘Kaizen’…
The Art of Personal Training
The most successful personal trainers are artists, not technicians. Don’t get me wrong. We need a firm grip on the science of what we do. Proficiency in program design, coaching…
