James McDonald
Browsing Category
Better Business
11 posts
Make More Sales by Discovering Your Prospect’s Underlying Motives
Behind every action we take is an underlying motive—an emotional trigger that compels us into action and prompts us to move in a new direction. As a personal trainer, part…
How to Stand Out by Delivering Incredible Service to Your Clients
The need to stand out to your customers by over delivering on service has never been more important. The proliferation of free fitness content on the internet, the constantly expanding…
6 Savvy Time Management Strategies for Personal Trainers
From a business perspective, a good part of your success as a personal trainer can be put down to how you manage your time. The most in-demand trainers are also…
Why Personal Trainers Don’t Need to Specialise in a Niche
Paul Meldrum
As personal trainers, we’re often given the advice that we need to niche, or narrow our expertise, to achieve the most success in our field. Maybe you’ve heard some of…
How to Nail Your Initial Interview With a New Client
The initial interview with your prospect is critical. Get the relationship started on the right foot and you cement your position as a trusted advisor and the solution to their…
The #1 Secret to Longevity in the Fitness Industry
Jenny Rearick
Seth Godin recently posted an article on his blog entitled The Travel Agent’s Problem. The premise of the article is that a travel agent’s job is founded on information scarcity. Travel…
