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We help personal trainers find more clients, earn more from their craft and create freedom.

  • Better Business
  • Client Care
  • Mindset

Stop Setting Stupid SMART Goals

  • James McDonald
Many of the lessons we were taught when learning our trade are well and truly outdated. The way we’re taught to set goals with clients is one of those strange…
  • Better Business
  • Career Development
  • Money & Personal Finance

How to Get Paid on Time, Every Time

  • James McDonald
The other day I was reading an email from a trainer in New Zealand. He reached out because he needed some advice, and of course, I’m all too happy to…
  • Better Business
  • Client Care
  • Communication

How to Create a Knockout Onboarding Strategy

  • James McDonald
How do you treat a prospect once you make the sale and officially bring them on as a paying client? Do you do what most trainers do: just settle on…
  • Better Business
  • Client Care
  • Communication
  • Selling

Make More Sales by Discovering Your Prospect’s Underlying Motives

  • James McDonald
Behind every action we take is an underlying motive—an emotional trigger that compels us into action and prompts us to move in a new direction. As a personal trainer, part…
  • COVID-19

How to Keep Connected With Your Clients During the COVID-19 Lockdown

  • James McDonald
Keeping connected and engaged with your clients during the COVID-19 lockdown is proving to be one of the biggest challenges personal trainers are facing right now. Many of us are…
  • COVID-19

Three Ways to Strengthen Your Finances During the COVID-19 Pandemic

  • James McDonald
There’s no sugar-coating it, these are tough times for those of us in the fitness industry. Many of us have suffered significant blows to our businesses and income, not to…
  • COVID-19

COVID-19: What Personal Trainers Need to Know

  • Better Business
  • Client Care
  • Mindset

How to Stand Out by Delivering Incredible Service to Your Clients

  • Better Business
  • Career Development
  • Mindset

6 Savvy Time Management Strategies for Personal Trainers

  • Better Business
  • Career Development
  • Marketing

Why Personal Trainers Don’t Need to Specialise in a Niche

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