Stop Setting Stupid SMART Goals
James McDonald
Many of the lessons we were taught when learning our trade are well and truly outdated. The way we’re taught to set goals with clients is one of those strange…
How to Get Paid on Time, Every Time
The other day I was reading an email from a trainer in New Zealand. He reached out because he needed some advice, and of course, I’m all too happy to…
How to Create a Knockout Onboarding Strategy
How do you treat a prospect once you make the sale and officially bring them on as a paying client? Do you do what most trainers do: just settle on…
Make More Sales by Discovering Your Prospect’s Underlying Motives
Behind every action we take is an underlying motive—an emotional trigger that compels us into action and prompts us to move in a new direction. As a personal trainer, part…
How to Keep Connected With Your Clients During the COVID-19 Lockdown
Keeping connected and engaged with your clients during the COVID-19 lockdown is proving to be one of the biggest challenges personal trainers are facing right now. Many of us are…
Three Ways to Strengthen Your Finances During the COVID-19 Pandemic
There’s no sugar-coating it, these are tough times for those of us in the fitness industry. Many of us have suffered significant blows to our businesses and income, not to…
